6 Expert Tips for Shopfitting in Northampton

As online shopping becomes increasingly popular, brick-and-mortar stores need to entice customers through the door to stay relevant. This starts with a welcoming, well-laid-out shopfront that people want to spend time in. We specialise in modern, functional shopfitting in Northampton, so we’ve put together some of our expert tips to help you plan your shop refurbishment.

Create a Plan

Don’t rush into a shop fitout without a plan. Here are some questions you’ll need to answer:

• What is currently in your shop, and are you happy with the use of space?
• Do you want to add more lines that require better use of space?
• Are you updating your branding?
• What elements would you like included?
• What are the important zones in your store?

Whether you’re a clothing retail store or a tech shop, these are important questions to plan ahead for.

Plot the Customer Journey

Pretend you’re a customer and walk through your front door. What route do they take? Are you encouraging them around the store with your walk routes? Most customers automatically turn right when they enter a store, so plan a layout that is functional and effective from a marketing standpoint.

Think About Lighting

Lighting is an essential element of any shopfitting plan. You need to set the right tone and ensure that customers have enough light to see your products.

With the clever use of overhead lighting, spotlights, statement lighting, and uplighting, you can easily create a welcoming, interesting store that people enjoy being in.

Set a Budget

A shop fitout can easily run into the tens of thousands, depending on what you want to achieve. Set some goals for the shopfitting process, and then set yourself a maximum budget. This way, you can scale back your plans to ensure you don’t go over your limit.

Pick the Right Furniture

Once you’ve nailed down the right layout, you need to start filling it and making it your own. Furniture choice is a massive step of the store fitout process. From the payment area to product display, you need your store to feel organised, well-spaced, and easy for customers to peruse.

You’ll also need to ensure that the walls are strong enough to support any shelving units that you plan on weighing down with products.

Use a Shopfitting Contractor

Going through a shop fitout in Northampton is a costly investment and not one you should DIY. From designing the most optimal layout and incorporating branding to upgrading lighting and fitting new product furniture, there is a lot to think about.

By working with a shop fitout contractor, you’ll get a new perspective on your store. We’ll be able to help you design the layout, maximise space, and bring those ideas in your head to life.

If you’re looking for a quality full shopfitting service in Northampton, we’d love to talk to you. Call us today to arrange a free site visit, and we’ll walk you through our services: 01604 843 532